NEW KOHLER TOILET LIDS

Created 6 new toilet seat lids to fit existing seat with new hinge design. Perfect for trending bathroom styles and selling at retail markets, including Lowe’s and Home Depot. 

Launch on

Lowe's Kohler Toilet Seat

Design goals:

1. Complimentary to existing Kohler toilets.

2. Create a compelling appearance to attract buyers.

3. Looks good with trending bathroom styles.

4. Easy to open and close with minimal user contact.

5. Easy to inspect cleanliness from all angles, with no hidden ledges.

The Home Depot

Lowe’s

How does the Consumer buy?

Since the purchase is led by the need to replace an existing damage seat, consumers are mainly driven by the price vs the amount of features they can get, followed by the quality and the appearance of the product.

Insights:

- Feature labels currently cover most of the retail seats in aisle at both THD and Lowe's

- Most of the seats in-aisle have the same basic scallop rim detail, most look very similar.

- The competition tends to have much larger edge radii on the lid designs.

- There are more woods seats available than plastic seats.

Winning Strategy

We need feature-rich seats differentiated from current KOHLER/competitors’ products with a right price that helps us to stand out at the retailer shelf.

•Feature Rich: Defined Kohler Seats Product Architecture which helps to determine the differentiation

•Competitive Price: Maximize feasibility

•Complementary: Fits in the existing Kohler toilets. (aesthetically/functionally)

•Differentiation: obvious functional features and unique details

•Trendy: Good looking products that match trending bathroom styles

We created three new toilet seat lids for existing toilet seats. Designs have an overhang function that lets users easily open and close the lid with minimal contact and were developed for various trending bathroom styles.

It’s all about the details

We tested each concept detail (including surface angles, surface depth, radius on the edge) many times in order to find the right balance and make beautifully sculpted products.